Project Stockholm Furniture Fair 2020

Client Carl Hansen & Son

Location Stockholm

Design In collaboration with Sevil Peach

Role Design & Implementation

Description

The brief for the exhibition was to create a display of Carl Hansen & Son’s brand and story, showcasing their classic icons, new products and demonstrate their craftsmanship and respect for natural materials in a coherent and clear way. We incorporated existing materials and structure from the previous 2019 fair and reconfigured the grid to form three clear zones to display new and existing furniture. We also reused the cut tree trunk table that we designed for the Milan Salone Del Mobile fair to display the iconic Hans Wegner chair collection within the centre of the of the exhibition space.

Project duration: 2020